Reports, Strategies and Research
Explore Oxford County and Tourism Oxford reports, strategies, and plans, alongside research from Destination Ontario, the Tourism Industry Association of Ontario (TIAO), Ontario’s Southwest, and Destination Canada. Use these resources to understand visitor markets, tourism trends, industry performance, and best practices for business planning and growth.
Explore the plans and reports that guide tourism development, marketing, and sustainability across Oxford County.
- Tourism 5-Year Strategic Plan – Learn about Tourism Oxford's priorities, goals, and actions for the next five years.
- Sustainability Strategy – Explore initiatives and best practices focused on sustainable tourism and responsible destination management.
- Tourism Oxford Annual Report – View Tourism Oxford's annual accomplishments, key performance indicators, and industry impact.
- Oxford County Annual Report – Explore Oxford County's annual report highlighting corporate performance, community initiatives, and organizational achievements.
- Others Reports and Publications - Oxford County
- SWOTC Research (consumer sentiment, market segments...)
- Tourism Regional Economic Impact Model- TRIEM (A tool to estimate economic impact of tourism activities)
- Food Tourism 101 (Culinary Tourism Alliance)
- Destination Development | Destination Canada
- Traveller Segmentation Program | Canadian Tourism Data Collective
- The Canadian Tourism Data Collective
- Destination Canada · Annual Report 2024
- Product Development & Investment | TIAO - Tourism Counts
- State of the Ontario Tourism Industry Report 2022