Growing Your Tourism Business

Use Tourism Oxford’s services and the resources below to strengthen your marketing.
- Build your online presence. Explore website listings and enhanced profiles through Tourism Oxford.
- Add A Business to TourismOxord.ca
- Sign in to the Extranet and edit your listing, add events and special offers: Tourism Oxford Extranet
- Join destination campaigns. Participate in partner promotions and featured content that showcase local businesses, experiences, and events.
- Strengthen your social media. Use the Facebook, Instagram, and social-sharing resources below.
- Facebook 101 Presentation (Tourism Oxford presentation)
- Help others talk about you on social media (Tourism Oxford handout)
- Instagram 101 Presentation (Tourism Oxford presentation)
- Tourism Marketing Resources (Tourism Oxford)
- Share your stories. Submit culinary tourism content for blogs and social posts.
- Explore tourism signage. Review Ontario’s tourism sign information and Tourism-Oriented Directional Signing (TODS) application resources.
Explore Our Services for Tourism Oxford marketing opportunities.
Promoting your event through Tourism Oxford can help attract local residents and visitors from across the region.
Tourism Oxford Events Calendar: Submit Event
Special event marketing support:
Tourism Oxford services and promotional opportunities: Learn more here
Tools:
Explore these sources for business loans, grants, conservation funding, and community support. Use the funding directories below to look for new opportunities for businesses, events, and non-profit organizations.
Business Loans
Conservation Funding
- Oxford County Water Buy-Back Program
- Landowner Grants at Conservation areas
- TD Friends of the Environment Foundation (TD FEF) | Community Giving | TD
Local Community Grants
- Oxford County Grants Program - Oxford County
- Community Economic Development Program
- Community Futures Oxford
- Oxford Community Foundation
- Ingersoll Community Foundation
- Libro
- Trillium
Funding Directories and Government Programs
- Funding & Resources (TIAO)
- Funding and services for tourism businesses | ontario.ca Common tourism funding includes summer students and special event funding
- Federal Government Funding: A handy quiz to help match you with the right funding opportunities
- FedDev Southern Ontario
Understanding visitor trends and industry insights can help you make informed business decisions and identify opportunities for growth.
Resources:
Link: Tourism Research & Reports Page
Create welcoming visitor experiences with resources on accessibility, inclusion, and cultural awareness.
Resources:
- AccessNow - Certified Reviews
- Rick Hansen Foundation Accessibility Certification (RHFAC)
- Transforming Workplaces Through Disability Inclusive Hiring - OCTC
- Government of Ontario - Accessibility training module
- Ontario Human Rights Commission - Human Rights 101 3rd Edition (2020)
- Project Implicit - Harvard - Implicit Association Test
- Rainbow Registered LGBT+ Friendly Accreditation Program (CGLCC)
Ontario’s Southwest Tourism Corporation (SWOTC) offers programs and training to help businesses develop memorable visitor experiences, strengthen tourism products, and improve market readiness.
Resources:
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Experience Development Program: Experience Development Course — SWOTC
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Signature Experience Program: Signature Experience Program — SWOTC
Prepare your business to welcome visitors and meet industry expectations. Explore resources on customer service, visitor experiences, and tourism operations.
Resources:
Farm Market:
Build your skills and adapt to changing visitor expectations with training in leadership, marketing, and business development
Resources:
Find local and industry-specific resources to support hiring, staff training, retention, and workforce development.
Resources:
- An Oxford County Resource providing comprehensive employment services to both Job Seekers and Local Employers: Options for Employment - More than a service, a partner in your growth
- Community Employment Services; offers free wrap-around support, digital attraction, and retention of your existing workforce.
- Learn more via their Uniquely Designed Programming, or Check out their YouTube Channel for mini videos on hiring, labour market information, accessing funding and more
- Employer Resources - Tourism HR Canada
- Forward Motion: Webinars
- Reimagine to Succeed: Hire and Retain People with Disabilities and Build Inclusive Workplaces (OTEC)
- Workforce Development, Tourism Ideas & More (SWOTC)