Oxford Tourism celebrates new “Ontario’s Southwest Signature Experience” designation
Transitions Equine named an official Signature Experience for the Southwest Region
Oxford Tourism is proud to announce that Transitions Equine has been officially named one of Southwest Ontario’s Signature Experiences—an honour that recognizes immersive, engaging tourism offerings that meet high standards for visitor experience.
Located just outside of Tavistock, Transitions Equine is a peaceful equine facility, offering unique wellness and learning experiences through horse-assisted activities. These programs focus on personal growth, leadership, and emotional well-being—not through riding, but through guided, objective-based interactions with horses. Visitors can also enjoy the “Farm Pass” experience, which includes light shopping, artisan goods, and time spent with the horses in a tranquil rural setting.
On July 8, 2025, Ontario’s Southwest announced three new additions to its Signature Experience collection, bringing the total to 15. Of those, an impressive seven are located in and around Oxford County—further establishing the region as a hub for authentic, hands-on travel experiences.
This milestone underscores Oxford County’s leadership in experiential tourism. With the recent addition of Transitions Equine, Oxford Tourism has supported the development of seven local experiences, recognized for their immersive, visitor-focused offerings:
- Berrylicious Fruit Farm
- Grand Experiences
- Makkink’s Flower Farm
- Otter Creek Woodworks
- Thames River Melons
- Udderly Ridiculous Farm Life
- Transitions Equine
Oxford County’s strong representation in the Signature Experiences program is the product of Ontario’s Southwest Experiential Development Training, a program that helps tourism operators craft engaging, story-driven visitor experiences. The training will be offered again this fall; interested businesses are encouraged to contact Emma Rowley at Ontario’s Southwest for more details (emma@swotc.ca).
To explore the full list of unique consumer experiences in Oxford County, visit: www.tourismoxford.ca/experiences
Comment
Meredith Maywood, Manager of Tourism, Oxford County
“Oxford County is proud to once again be recognized as a leader in experiential tourism, with seven of Ontario’s Southwest Signature Experiences now located in and around our communities. We’re thrilled to welcome Transitions Equine to this distinguished group and to see the continued success of our local tourism operators in creating meaningful, hands-on experiences for visitors.”
Joanne Wolnik, Executive Director, Ontario’s Southwest
“We’re excited to welcome Transitions Equine to the growing list of Signature Experiences in Ontario’s Southwest. These designations reflect the incredible creativity and dedication of local tourism providers, and we encourage more businesses to connect with us about our Experiential Development Training to help bring their own immersive visitor experiences to life.”
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About Oxford Tourism
Oxford Tourism supports Oxford County’s visitor experiences, local businesses, and the local economy through management, development, marketing and collaboration opportunities. It invites visitors to Tour Oxford by car, bike or foot to explore cultural attractions, local food, small towns, natural areas and unique experiences celebrating Oxford’s people and stories. Oxford Tourism is a Certified Sustainable Tourism Destination (GreenStep). Oxford Tourism is Rainbow Registered and committed to building diversity, equity and inclusion in its communities. Oxford County attracts over 1 million visitors annually. Learn more at www.tourismoxford.ca.
About Oxford County
Located in southwestern Ontario at the crossroads of Highways 401 and 403, Oxford County has a population of approximately 140,000 people across eight area municipalities that are “growing stronger together.” A partnership-oriented, two-tier municipal government, Oxford County is committed to 100% renewable energy, zero waste, zero poverty, and being 100% housed. Oxford County is situated in one of Ontario’s richest areas for farmland, with a diversified local economy that is home to an innovative agricultural industry, leading automotive manufacturers, and the Oxford County Cheese Trail. Oxford also offers a thriving local arts and culinary community, as well as conservation parks, natural areas and more than 100 kilometres of scenic trails. The County’s Strategic Plan puts forward a vision of “Working together for a healthy, vibrant, and sustainable future.” The Oxford County Administration Building is in Woodstock, Ontario. Visit www.oxfordcounty.ca, follow us on social media, or download our Facts and Stats to learn more.