Tourism
Welcome to Oxford County Tourism Industry Website
Welcome to the Oxford County Tourism Industry Hub! Find tourism resources, industry updates, marketing opportunities, and business support all in one place. Whether you're promoting an event, growing your business, or connecting with industry partners, we're here to help you succeed.
Quick Links
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Add an Event to TourismOxford.ca Event Calendar
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Add a business listing on TourismOxford.ca
Who we are:
Oxford County is the Destination Management Organization (DMO) for Oxford County, working collaboratively with tourism businesses, community partners, and stakeholders to achieve our vision of a vibrant tourism destination that contributes to Oxford County’s economic, social and environmental wellbeing.
As the DMO the County has three primary roles:
Oxford Tourism monitors sector performance, drives strategy and delivers efficient and effective operation. Oxford Tourism provides destination leadership, strategic planning, and industry collaboration to strengthen Oxford County's position as a welcoming and competitive tourism destination.
Oxford Tourism advances unique, quality tourism offerings in a welcoming and supportive environment. Oxford Tourism works with local businesses, organizations, and communities to develop and enhance tourism products, experiences, and investment opportunities.
Increasing their capacity through:
- Learning Opportunities: training, workshops and resources to help grow tourism businesses
- Researching tourism trends and monitoring tourism statistics for Oxford County
- Collaborating with partners to work on product development and marketing
- Sustainable Tourism: teaching businesses about growth and green tourism practices
- Business Coaching: regularly meeting with businesses to share information about trends, opportunities, resources and to be a sounding board for businesses as they look to attract more visitors.
Oxford Tourism promotes Oxford County to leisure travellers, day-trippers, and event attendees through targeted campaigns, partnerships, digital channels, visitor information, and media relations.
Explore our marketing resources and opportunities: Supporting community, business and visitor needs in marketing of Oxford County as a destination
- Destination Website: ongoing development and promotion of the destination website TourismOxford.ca
- Advertising: year-round advertising (digital, print, promotional materials etc.)
- Social Media: ongoing management of a range of social media channels
- Newsletter: year-round email database acquisition activities and email marketing campaigns
- Collaborative Programs: development and execution of marketing programs which leverage available funding from Regional and Provincial tourism organizations and, cooperative partnerships with local tourism operators to leverage investments around themed product offerings (including Oxford County Cheese Trail, Embrace Our Rural Roots, Your Next Stop, Oxford Fresh)
- Visual Assets: ongoing development of photography and video assets used to market the destination
- Travel Media: coordination of travel media visits and media coverage
- Signage: destination and attraction signage programs
See our Our Services for more information.
This work does not occur in isolation but is in partnership with local businesses and organizations. Therefore, we encourage you to keep in touch and share with us your successes, new products and discuss your ideas with us.
Subscribe to our Industry Newsletter via the button below to keep informed about Tourism Oxford’s activities, workshops and opportunities.
We also recommend you subscribe to other newsletters to keep informed about Tourism & Economic Development in Oxford County & Ontario.
Book a meeting with Oxford Tourism:
Contact our team to discuss your ideas, questions, or business goals.
We’ll connect you with the team member best suited to help:
We offer virtual and in-person meetings to help you explore tourism opportunities in Oxford County.
Oxford County gratefully acknowledges the Government of Canada's support through the Federal Economic Development Agency for Southern Ontario (FedDev Ontario) for tourism businesses in Oxford County.
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