Photo of bollard wrapThree logos for Tourism Oxford City of Woodstock and Love Downtown Woodstock


“Love Downtown Woodstock” signs are now installed in the City of Woodstock as part of an attraction collaboration by the City of Woodstock, the Downtown Woodstock BIA, and Tourism Oxford.

Drawing on a $70,000 grant from Ontario Modernization Funding received by Tourism Oxford, the “Love Downtown Woodstock” bollard wraps are designed to encourage exploration of downtown through QR codes that can be scanned by a mobile device, pointing people to local attractions, Woodstock’s business directory, and visitor information at The signage also provides links for people interested in moving to or doing business in Oxford County.

Tourism Oxford’s is using its Government of Ontario modernization funding for other interactive sign projects that seek to  engage with visitors and encourage people to explore locations across Oxford County and make repeat visits. In 2022, these funds were used to install signage for self-guided walking tours for the Oxford County Courthouse and other downtown heritage tours.

The bollard sign wraps in Woodstock help advance the City of Woodstock’s commitment to sustaining and improving the downtown through five key strategic directions in the Downtown Development Plan:

  • The Business Recruitment and Retention Plan
  • Beautify the Downtown
  • Clarify and Enhance Policies
  • Change the Perception of the Downtown
  • Celebrate and enhance culture

To learn more about local attraction projects visit, or



Kerry Jarvi, Downtown Development Officer, City of Woodstock

“The Love Downtown Woodstock signs are part of the City of Woodstock’s commitment to developing, enhancing and beautifying the downtown core. This an exciting collaboration that has brought an opportunity to provide vibrancy to the streetscape while increasing wayfinding opportunities and access to culture.”



Photo: Downtown Woodstock bollard wrap

Rendering: Downtown Woodstock bollard wrap


About Tourism Oxford

Tourism Oxford supports Oxford County’s visitor experiences, local businesses, and the local economy through development, marketing and collaboration opportunities. It promotes Oxford County's natural environment, rich agricultural land, heritage and cultural opportunities as key strengths, with an emphasis on great cycling, slow food, and diverse heritage. Sample the award-winning cheese trail, see how our landscape inspires local artists, and immerse yourself in our rural lifestyle. Tourism Oxford embraces the goals of the Future Oxford Community Sustainability Plan and is a GreenStep Gold Certified Business for sustainable tourism. Tourism Oxford is Rainbow Registered and committed to building diversity, equity and inclusion in its communities. Learn more at


About City of Woodstock

Known as the Friendly-City, Woodstock is located in the heart of Oxford County and blends big city conveniences with a small-town feel. The city is a great place to call home with amazing parks and trails, fantastic amenities like Southside Park and Cowan Sportsplex as well as wonderful arts and cultural facilities. Woodstock has a thriving manufacturing sector and opportunities in agriculture, education and healthcare in addition to convenient access and an easy commute to communities across Southwestern Ontario. Visitors can enjoy the city’s many festivals like Cultural Canvas and Cowapolooza and delight in the many local shops and restaurants in Downtown Woodstock. Visit to learn more.


About Downtown Woodstock BIA

The Downtown Woodstock BIA allows business and property owners in the downtown to join forces to organize, finance, and implement the beautification of the downtown, organize special events, and support the BIA members.