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March 28, 2019
Oxford Fresh offers new laneway signage for farmers who sell directly to customers

Signs will help farmers advertise, while helping customers locate businesses

Oxford Fresh logoAfter the success of a 2018 pilot project, Oxford Fresh, a partnership between Tourism Oxford and the Oxford County Federation of Agriculture, will be offering new laneway signage for farmers who sell directly to customers at their farms. Whether it is local residents or tourists choosing to support local food producers, it all results in money being filtered back into the local economy. The new laneway signs will help to advertise businesses, while also helping people to more easily locate farm businesses.

The Oxford Fresh Laneway Signage program is offered to local farms that are selling what they grow directly to consumers, with additional criteria that must be met in order to qualify for the program. Signage for eligible farms will be offered at a cost of $100 (+HST) per sign, and includes the cost of design and manufacturing.

Interested farm-gate producers can visit to review the program, participation criteria and the sign up form.


Laura Fraser, Communications/Administrative Coordinator, Oxford County Federation of Agriculture

"Oxford County residents are lucky to be surrounded by some of the finest farmland, agricultural businesses and producers.The Oxford County Federation of Agriculture is happy to support the Oxford Fresh Laneway Signage program that makes it easy for residents and tourists to access locally grown and produced food and goods.We encourage everyone to make the trip to local farms and experience the benefits of eating local, fresh food."

Meredith Maywood, Tourism Specialist, Oxford County

“The backroads of Oxford County are lined by farms that sell directly to residents and tourists, allowing them the opportunity to access award winning chesses, fresh produce, fine meats, syrups and grains. Through Oxford Fresh not only do we want the ‘buy local’ mentality, but to explore and take advantage of what our County has to offer. This in turn helps drive business for our farmers and support the local economy.”


Oxford Fresh is a partnership between two groups that love to promote local, Oxford County Federation of Agriculture and Tourism Oxford. Together, agriculture and tourism are putting Oxford County on the map.

In 2018, Oxford Fresh program partnered with Rural Oxford Economic Development, Zorra Township and Community Futures Oxford and the Future Oxford Legacy Fund to fund a pilot project that offered laneway signage for farm gate producers. The purpose was to offer physical advertising opportunities to farm gate producers while also helping customers navigate to business locations.

Social media and online content

Twitter: Oxford Fresh
Twitter: Tourism Oxford
Facebook: Oxford Fresh
Facebook: Tourism Oxford
Facebook: Oxford County Federation of Agriculture


Jenn Austin | Strategic Communication & Engagement
519.539.9800, ext. 3505 |

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