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July 13, 2017
Trolls will descend upon Southside Park during annual smoke-free movie night, July 21
Family-friendly event will draw attention to the impact of smoking in movies on youth

Oxford County Public Health’s youth group – What the Health? – will hold a free screening of the movie Trolls (2017) at the fifth annual smoke-free movie night in Woodstock on July 21.
The animated comedy with infectious music and hair-raising adventures will be shown on a giant inflatable screen at the base of Southside Park hill, near the skate park.

In the past, this free outdoor event has drawn crowds in excess of 700 people to enjoy a free movie, popcorn and games. This year’s event, which is sponsored by Execulink, will also include a draw for special VIP seating, a photo booth, dance party and much more. The event kicks off at 7:30 p.m. with the feature film airing at dusk. Non-perishable food donations will be accepted in lieu of admission.

Research shows that youth who see smoking in movies are more likely to take up the habit. According to a new report published by the Ontario Tobacco Research Unit nearly half the top-grossing films released between 2004-2016 featured tobacco, and 86 per cent were youth-rated in Ontario. The Smoke-Free Ontario Scientific Advisory Committee notes that restricting movies with tobacco imagery to adults in Ontario could substantially decrease smoking initiation rates.

The Ontario Coalition for Smoke-Free Movies has outlined five actions to reduce youth exposure to on-screen smoking:

  1. Give new movies containing tobacco an adult rating, i.e., 18A;
  2. Require strong anti-smoking ads before movies depicting tobacco use in all distribution channels;
  3. Certify no payoffs for displaying tobacco;
  4. Stop identifying tobacco brands in movies, and
  5. Require films with tobacco imagery assigned a youth rating to be ineligible for government film subsidies.

For more information, visit www.smokefreemovies.ca

What the Health? is actively recruiting youth volunteers 14-24 to help with this year’s smoke-free movie night. All volunteers will receive a $25 gift card and volunteer hours for participating, along with a one of a kind experience. More details about the Smoke-Free Movie Night and volunteer opportunities can be found on the What the Health? website, Facebook or Twitter.

In the event of rain, the smoke-free movie festivities and film screening will move into the arena at the Woodstock Community Complex.

Comment

Olivia Gudziewski, What the Health? team member

 “Our smoke-free movie night has become such a popular event over the past five years. It’s a great opportunity to bring the community together to show support for an issue that will help us reduce tobacco use in future generations.”

Social media and online content

Twitter: What the Health
Facebook: What the Health
www.whatthehealth.ca
www.oxfordcounty.ca/newsroom

About What the Health?

An Oxford County Public Health Initiative. What the Health? advocates for important health issues like nutrition, tobacco and mental health so that youth can make informed decisions about their own health and wellbeing.

About Oxford County

Located in the heart of southwestern Ontario at the crossroads of Highways 401 and 403, Oxford County has a population of approximately 114,000 people across eight municipalities that are “growing stronger together” through a partnership-oriented, two-tier municipal government incorporated as the County of Oxford. Oxford County is emerging as a leader in sustainable growth through the Future Oxford Community Sustainability Plan and County Council’s commitment to becoming a zero waste community and achieving 100% renewable energy by 2050. Situated in one of Ontario’s richest areas for farmland, agriculture is a key industry that serves as a springboard for some of the sustainable industries that are steadily diversifying the local economy. Oxford County offers a thriving local arts, culture and culinary community, as well as conservation parks, natural areas and more than 100 kilometres of scenic trails. The Oxford County Administration Building is located in Woodstock, Ontario. Visit www.oxfordcounty.ca or follow our social media sites at www.oxfordcounty.ca/social. Oxford County’s Strategic Plan is at oxfordcounty.ca/strategicplan.

Contact

Donna Kemp | Strategic Communication & Engagement
519.539.9800, ext. 3158 | dkemp@oxfordcounty.ca


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