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January 31, 2017
When it comes to drinking, size matters

Rethink your Drinking campaign asks residents to consider the size of their alcoholic beverages

When it comes to alcohol consumption, do you really know how much you are drinking?

Knowing how much alcohol you are actually drinking is key to reducing your risk of illness and injury. A “standard drink” contains 13.6 grams of pure alcohol which is equal to:

  • 12 oz of 5% beer
  • 5 oz of 12% wine
  • 1.5 oz of 40% spirits.

However, a typical glass of wine sometimes contains more than 2 standard drinks.

Alcohol consumption has been found to cause more than 200 different diseases and injuries. These include well-known outcomes such as liver cirrhosis or traffic crashes, along with several types of cancer such as female breast cancer.

In Oxford County, 55% of residents over age 19 reported that they exceeded the Low Risk Alcohol Drinking Guidelines (LRADG) in the past year. This was higher than Ontario at 45%. This means that 55% of residents drink alcohol in a way that puts their health at risk. Drinking too much, too often can lead to many unwanted consequences. Even low levels of alcohol – just 1.5 drinks a day – can have a significant impact on our health.

To help people better understand the connection between alcohol consumption and health, Oxford County Public Health is spreading an important message – Rethink Your Drinking. This campaign and new website - - offers information on standard drinks, time between drinks, the link between alcohol and chronic disease, how alcohol affects men and women differently, and helpful resources.

Rethink Your Drinking is a campaign to help change the way we think about and use alcohol, while addressing the things that matter:

  • size of the drink
  • time between drinks
  • alcohol’s link to chronic disease
  • how alcohol affects men and women differently
  • choices made when drinking.

To learn more about safer alcohol use, visit

Alcohol-alternative Pinterest board
If you’re looking for some alcohol-alternative drink ideas to keep you warm during the chilly winter months, check out some ideas on the Oxford County Family Health Pinterest board.


Jacqueline Deroo, Public Health Nurse, Oxford County Public Health
“Drinking is a personal choice and we aren’t suggesting everyone stop drinking. However, we want those who choose to drink to rethink their drinking habit and bring them in line with the new Canadian Low-Risk Alcohol Drinking Guidelines.”

Social media and online content
Pinterest – Alcohol-alternative drinks
Oxford County Public Health
Facebook: Oxford County Public Health
Twitter: Oxford County

About Oxford County

Located in the heart of southwestern Ontario, Oxford County has a population of approximately 111,700 people across eight municipalities that are “growing stronger together” through a partnership-oriented, two-tier municipal government incorporated as the County of Oxford. One of Ontario’s richest areas for farmland, Oxford County also boasts a rapidly expanding commercial and industrial sector that is bolstered by its choice location at the crossing of Highways 401 and 403. The County is home to thriving local arts, culture and culinary community, as well as conservation parks, natural areas and more than 100 kilometres of scenic trails. The Oxford County Administration Building is located in Woodstock. Visit or follow our social media sites at Oxford County’s Strategic Plan is at


Adam Nyp | Strategic Communication & Engagement
519.539.9800, ext. 3529 |