November 23, 2016
Taste of victory! Tourism Oxford's Cheese Trail wins provincial tourism award
Tourism Oxford dedicates award win to local partners for helping to curate The Cheese Trail
Oxford County’s cheese producers have no need to curd their enthusiasm, following news that the Oxford County Cheese Trail has won the Ontario Culinary Tourism Leadership Award of Excellence. The award win was announced at last night’s Ontario Tourism Summit in Ottawa.
The Oxford County Cheese Trail is a curated list of culinary stops offering cheese and dairy related experiences in Oxford County.
The Ontario Culinary Tourism Leadership Award recognizes significant contributions to Ontario’s tourism industry. According to the award presenters, the winners and the finalists set the bar for culinary tourism in Ontario and are ideal representations of an ethnic experience which fosters local talent and business – a celebration of local food stories.
In developing the Cheese Trail, Tourism Oxford worked with 23 partners to develop a guide for visitors to experience what the County has to offer. Each trail partner covers a specific need of visitors including dining, experiences, accommodations, takeaway items to enjoy at home and, of course, cheeses. The partners have truly embraced the concept resulting in 20 new business relationships across Oxford County. This way the trail is not only able to offer a cohesive ethnic culinary experience to visitors, but also helps promote local businesses with meaningful partnerships.
Ingersoll Cheese & Agricultural Musuem wins people's choice award
It was also a “grate” night in Ottawa for the Ingersoll Cheese & Agricultural Museum. They won the Top Small Museum in Ontario award, as voted by people in the first ever “Ontario’s Choice Award” contest conducted by Attractions Ontario.
Voting for this award was conducted online from March 1 – September 6, 2016.
Meredith Maywood, Tourism Specialist, Tourism Oxford
“We are so happy to be able to bring home this Excellence in Culinary Tourism award. It’s really a tribute to all of the partners who came together to make the cheese trail such an immersive experience. We would also like to thank the agencies such as Ontario’s Southwest, the Ministry of Tourism, Culture and Sport and the Culinary Tourism Alliance for supporting our culinary vision for Oxford County.”
Scott Gillies, Curator, Ingersoll Cheese & Agricultural Museum
“We were up against some of the finest largest museums in the province, but in the end, the people have spoken and the Ingersoll Cheese & Agricultural Museum came out on top. We were commended by the staff at Attractions Ontario on our use of social media, websites and the involvement of various media outlets to get the word out to the public.”
Social media and online content
Tourism Oxford YouTube channel
About Oxford County
Located in the heart of southwestern Ontario, Oxford County has a population of approximately 111,700 people across eight municipalities that are “growing stronger together” through a partnership-oriented, two-tier municipal government incorporated as the County of Oxford. Oxford County is emerging as a leader in sustainable growth through the Future Oxford Community Sustainability Plan and County Council’s commitment to achieving 100% renewable energy by 2050 and becoming a zero waste community. Situated in one of Ontario’s richest areas for farmland, agriculture forms a cornerstone of the County’s economy, which boasts 55,000 jobs in a rapidly expanding commercial and industrial sector bolstered by its location at the crossroads of Highways 401 and 403. The County offers a thriving local arts, culture and culinary community, as well as conservation parks, natural areas and more than 100 kilometres of scenic trails. The Oxford County Administration Building is located in Woodstock. Visit www.oxfordcounty.ca or follow our social media sites at www.oxfordcounty.ca/social. Oxford County’s Strategic Plan is at oxfordcounty.ca/strategicplan.
Adam Nyp | Strategic Communication & Engagement
519.539.9800, ext. 3529 | firstname.lastname@example.org