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February 18, 2021
Tourism Oxford providing partnership opportunities for local businesses and organizations

Partnerships provide businesses with learning opportunities and resources to help grow their tourism business


Tourism Oxford is offering a variety of partnership opportunities for local tourism businesses and organizations looking to increase their reach and engage audiences. Businesses that meet appropriate criteria, developed through research and consultation with the tourism industry, are eligible to participate in a variety of marketing activities. Eligible businesses will be provided with an opportunity to receive a free listing on tourismoxford.ca. Other partnership benefits include specialized supports to coach local businesses in developing experiential tourism products, and the opportunity to take part in culinary tourism programs.   

The goal of the new criteria program is to support more businesses in meeting the needs of tourists while ensuring a quality visitor experience. The criteria is a starting point for businesses to consider ways they can improve their interactions with and services provided to customers or visitors. Examples of qualifying criteria include having an up-to-date website, being active on at least one social media channel, and owning and maintaining Google and Trip Advisor listings to ensure customer reviews are monitored and responded to accordingly.

The new partnership model offering free website listings provides an opportunity for more new and growing businesses to participate while allowing those who can contribute to broader marketing campaigns to collaborate on joint marketing opportunities. If businesses do not meet the eligibility criteria for a free website listing or partnership program they are encouraged to visit oxfordcounty.ca/tourismpartners for resources and support in developing their customer experience and in working towards becoming market-ready. Tourism Oxford will also be providing two information sessions on the partnership program on March 1 and March 2; for details visit http://www.oxfordcounty.ca/Business-in-Oxford/Tourism/Resources.

Tourism Oxford’s 2021 Partnership Opportunities booklet provides further details on the numerous partnership opportunities provided to eligible businesses and the benefits of partnering with Tourism Oxford. Interested businesses are encouraged to review the 2021 Tourism Oxford Partnership Eligibility & Application Form for a list of eligibility requirements and for more information on how to apply to a partnership program. Businesses can also sign up for workshops and access resources to assist them in meeting the needs of visitors.

  

Comment

Meredith Maywood, Tourism Specialist, Oxford County

“At Tourism Oxford we strive to support sustainable growth of tourism to benefit local residents, businesses and visitors. This work is not completed in isolation but through collaboration and partnership with provincial and regional tourism organizations and local tourism businesses. Tourism Oxford recognizes the time and resources that businesses invest in growth. This is why we offer a variety of supports to tourism businesses to assist with market readiness, product development and marketing.”

  

Background

Tourism Oxford is the Destination Management Organization (DMO) for Oxford County and serves two primary roles:

  1. Supporting the development, management and enhancement of tourism products. Including:
  • Providing businesses with learning opportunities and resources to help grow their tourism business.
  • Sustainable tourism growth and green tourism practices.
  • Researching tourism trends and monitor tourism statistics for Oxford County.
  • Fostering collaboration on various projects and tourism product development.
  • Coaching businesses to achieve tourism market-readiness.
  1. Marketing Oxford County as a tourism destination.

  

Social media and online content

Twitter: Tourism Oxford
Facebook: Tourism Oxford
www.tourismoxford.ca
http://www.oxfordcounty.ca/Business-in-Oxford/Tourism

  

Contact

Jenn Austin | Strategic Communication & Engagement
519.539.9800, ext. 3505 | jaustin@oxfordcounty.ca


Oxford County is taking steps to support our community's response to COVID-19 (coronavirus disease) and measures taken by Southwestern Public Health. We are monitoring our operations daily to ensure we are taking the right actions to protect our residents, employees and visitors. Get updates at www.oxfordcounty.ca/COVID-19