Your Government Newsroom News Details


April 05, 2019
Three new tourism experiences launch in Oxford County

Unique small group experiences offer intimate, immersive and hands-on activities that allow a glimpse into the world of Oxford County’s artisans and creators

After launching several successful tourism “experiences” in 2018, Tourism Oxford is adding three new unique experiences for 2019. This addition will allow visitors a glimpse into a total of 6 experiences that will immerse them into the world of Oxford County’s local artisans and creators.

The new experiences added for 2019 include:

These new offerings will join three incredibly successful experiences launched in 2018 which include:

Experiential tourism brings small groups of visitors together for an intimate, immersive experiences where they see firsthand the passion behind what our local artisans and creators do. Visitors do not just watch, but actually take part in hands-on learning and fun. Insights, “ah ha!” moments and inspiration for applying new ideas on their own are just some of the takeaways from these unique experiences.

Oxford County was selected to host Unlocked and Inspired Experiential Tourism training by Southwest Ontario Tourism Corporation in 2018.

To explore these new experiences and to learn more



Meredith Maywood, Tourism Specialist, Oxford County

"Experiential tourism allows Tourism Oxford to truly give travellers the opportunity to connect with our rural roots in Oxford County and all the unique experiences that are possible because of those roots. Providing visitors with the chance to immerse themselves into activities that are driven by passionate local artisans and creators will no doubt leave a lasting impact on our visitors, leaving them with fond memories that will last them a lifetime.”

Celes Davar, Experiential Tourism Expert and Designer, Earth Rhythms

“Experiential tourism connects travellers with the essence of a community by offering purchasable, immersive activities that are crafted by local guides and makers to engage visitors’ senses to participate in something memorable. Travellers may leave thinking about life and responsibility on this planet, just a little differently. Experiencing local traditions in food, art, cuisine and being outdoors can turn an ordinary trip into an extraordinary memory where travellers learn from locals and leave a smaller footprint.”

Joanne Wolnik, Tourism Development Manager, Southwest Ontario Tourism Corporation

“Southwest Ontario Tourism Corporation is delighted to work with Tourism Oxford and community leaders to develop new tourism experiences in Oxford County. We are investing in experience development training because it’s creating new opportunities for travellers to engage with our storytellers, places and traditions that honour and respect our communities.”



These new experiences are the result of theUnlocked and Inspired: Experiential Tourism Trainingoffered by the Southwest Ontario Tourism Corporation(SWOTC)with experience coach Celes Davar. In 2017 Tourism Oxford employees attended the trainingand saw theimpact and potential firsthand.When SWOTC announced a call for host community proposals, Oxford County applied and wasselected as a host. Since then, Tourism Oxford has been working with local artisans and businesses to develop one-of-a-kind tourism experiences here in Oxford County.




Social media and online content

Twitter: Tourism Oxford
Facebook: Tourism Oxford


About Tourism Oxford

Located in the heartland of Southwestern Ontario, Oxford County is known for great cycling, slow food, a diverse heritage and its commitment 100% renewable energy by 2050. Sample the cheese trail, see how our landscape inspires local artists, and immerse yourself in our rural lifestyle. Just slow down and unplug as you tour Oxford.

Tourism Oxford recognizes Oxford County's strengths are its natural environment, rich agricultural land, heritage and cultural opportunities. Tourism Oxford has therefore embraced Future Oxford’s sustainability commitments to preserve the tourism appeal and assets of Oxford County.



Jenn Austin | Strategic Communication & Engagement
519.539.9800, ext. 3505 |

Oxford County is taking steps to support our community's response to COVID-19 (coronavirus disease) and measures taken by Southwestern Public Health. We are monitoring our operations daily to ensure we are taking the right actions to protect our residents, employees and visitors. Get updates at